MICE industry in Singapore is set to expand at an unprecedented level, but the programmes offered by NUS may be insufficient to prepare students who are well placed to take up major positions in this industry. This is especially in terms of ensuring that students have the awareness and skills to handle the communication needs that are needed in this industry.
Purpose Statement
Benefits
The purpose of this proposal is to first convince the NUSEU that a large number of NUS students may not necessarily have the right soft skills to adapt immediately to the MICE industry. Our primary research has shown that fresh graduates, in general, tend to be inexperienced in reading others' and being self-aware of one's own body language (non-verbal cues), in negotiation and persuasion skills.
Hence there is a need to introduce a new module that provides students with the written, verbal and non-verbal skills that they may require for this industry. Hence, when the NUS gradautes enter the industry, they may find themselves at a competitive advantage.
Benefits
The introduction of such a module would greatly benefit those students interested in entering the MICE industry. This is not only a growing sector but is also the tourism sector fresh graduates looking for a white collar job, would most likely be associated with, either directly or indirectly.The module that we hope to propose will address this incongruity in the needs of the tourism industry and those possessed by fresh undergraduates. While a large reason for this lack of knowledge can probably be attributed to their lack of first hand work experience, such a module can provide as a foundation for them to be at a better position to understand and grasp the needs of the MICE industry. While this is module caters to the communication needs required in the MICE industry, the skills learned can be applied to many other sectors.
Hey Shi Ting,
ReplyDeleteIt would be nice if you could look into the organizational structure and content (does it meet the purpose of that component) of my section. Thanks!
hi Lalitha,
ReplyDeletei think that you have done a great job for the problem statement, as you have answered the objectives of that section (all points are straight to the point).
but for the purpose statement, i'm a little confused. i know that you want state the benefits of introducing the new module,maybe you could use another word other than 'hence'?
Also, you said that introducing a new module include written skills, but you didnt mention it was a problem in the primary research part.
Lalitha,
ReplyDeleteProblem statement: I can see that your team is going with the original intent of this project, i.e., to make a proposal to NUSEU for a curricular change that would help enhance the NUS study experience and skills of students entering a particular career field. Since you're going with the original intent, you give two-sentence background for the value of comm skills in MICE. I don't see a statement though that focuses on your research direction. What does this study hope to do?
Purpose statement: This is clearer than the first statement. You mention the "The purpose of this proposal." But are you already in control of enough research findings and analysis to make a convincing proposal on curricular change? If you are, that's fine. if not, then you could proposae that you be given time for more research.
We discussed this option in class.
Your proposal then has to be much more focused ion what your research has shown about the MICE field, about comm needs in that field, about where these folks are trained at NUS, what their training entails currently and what it should include.
The benefits section doesn't give me confidence in your argument, I must admit. Your ideas here seem convoluted.